Blog
Insights on influencer marketing
Playbooks, trends, and hard numbers from the teams running creator campaigns in India — written by the Cre8r team.
The Hidden Costs of Partnering with Influencers Who Have Fake Followers
Influencer marketing has exploded into a multi-billion-dollar industry, with brands leveraging social media personalities to build authentic connections with consumers. However, a growing challenge threatens the effectiveness of these partnerships: fake followers.
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Lufthansa Harnesses Influencer Marketing to Redefine Travel Experiences in Milan
Traditional marketing strategies are giving way to more authentic and engaging approaches in the rapidly evolving world of travel. Recognizing this shift, Lufthansa has brilliantly utilized influencer marketing to showcase Milan in a fresh and captivating light, setting new standards for the industry.
Paid Influencer Campaigns vs. Barter Campaigns: What's Best for Your Brand?
While sending weekly emails, running paid ads, and then managing influencer campaigns. Adding another task might seem overwhelming. If your current strategies are effective, why consider influencer marketing?
New Supreme Court Mandate: What Influencers and Brands Need to Know
Starting June 18th, all advertisements on TV, print or online must have a valid Self-Declaration Certificate (SDC). This applies to both print and digital media. To facilitate this, the MIB has updated its Broadcast Seva Portal for TV and Radio ads, and the PCI has done the same for print and digital ads. These portals are operational from June 4, 2024.
Shocking Truth: Why Brands Are Obsessed with Regional Influencers!
In the bustling world of marketing, there's a buzzworthy trend captivating brands far and wide — the meteoric rise of regional influencers.
How to Hire an Influencers to Promote Your Business — Step By Step
At cre8r.ai, we get it — the world of influencer marketing can feel like a maze. With so many creators out there, how do you find the ones that genuinely align with your brand? And once you've identified potential partners, building authentic connections while protecting your interests is easier said than done.
KOLs vs. Influencers — What They Are & What Differentiates Them
Forget the sponsored posts and perfectly curated feeds. The future of brand advocacy lies with the silent giants of the internet — the Key Opinion Leaders (KOLs). These aren't your average social media celebrities; they're the trusted experts, the industry gurus, the voices that hold weight in their respective corners of the web.
How Brands Can Legally Structure Influencer Contracts and Agreements?
In this digital age, influencer marketing is no longer just an option; it's a necessity. But with great power comes great responsibility — and legality.
Influencer Marketing is the Fashion Industry's new Fortune Cookie
"According to Influencer Marketing Hub, the Indian influencer marketing industry is projected to grow at a staggering compound annual growth rate (CAGR) of 25% between 2020 and 2025, reaching a whopping $2.4 billion by 2025."
How is Influencer marketing revolutionizing the global media landscape today?
There are no two ways around the fact that all businesses need a constant brand push to get consumers to trust them. Advertisement remains to be a substantial part of marketing.
Why Engagement Rate is a Key Metric for Brands to Track Spending?
You may have stumbled across the quote, 'All that shines is not gold', well it certainly holds when talking about a high follower count. While a sky-high following might add a star to an influencer's badge, it doesn't necessarily affect the way their content is consumed. Yep! You heard that right. It doesn't matter if you are an insanely popular public figure if your followers are not engaging with the content you are posting.
From Sponsored Posts to Brand Partnerships — The Evolution of Influencer Marketing in a…
The world of influencer marketing has come a long way from its humble beginnings, where perfectly curated flat lays and #OOTD selfies reigned supreme. Today's influencer marketing landscape is a far cry from its humble beginnings, evolving into a strategic partnership ecosystem built on mutual respect, shared values, and long-term vision.
Building Authentic Brand-Influencer Relationships — The cre8r.ai Approach
In the dynamic landscape of influencer marketing, authenticity isn't just a buzzword; it's the backbone of every successful campaign. But how do brands and influencers cut through the clutter to create genuine connections in a world awash with options?
How Long Should Your Medium Article Be?
Medium stands as a beacon for writers who seek to share their insights, stories, and expertise. As a platform that celebrates diverse voices and ideas, Medium has become a hub for thought leaders, content creators, and avid readers.
One right hook can make you go viral
Have you ever wondered what makes some content go viral while others barely get any attention? What is the secret to creating content that spreads like wildfire and reaches millions of people?
5-Step Strategy for Ensuring your Content is Reaching the Right Audience
One of the most important aspects of growing your small business is reaching out to your ideal audience. You want to communicate your message to the people who are most likely to be interested in your brand, trust your solutions, and build long-term relationships with you.