Creator Terms

These terms are the agreement between you, a creator, and Grunmech Technologies Private Limited, which runs Cre8r.ai ("Cre8r", "we", "us"). They apply when you sign up as a creator, use the Cre8r platform, or accept a campaign through us.

These terms work together with our Privacy Policy and the Campaign Brief for each campaign you accept. If a Campaign Brief says something different from these terms for that campaign, the Campaign Brief wins for that campaign only.

Keep it accurate. The details in your Cre8r profile, including your name, contact details, city, niche, languages and rates, must be true and up to date. Brands rely on them when they choose creators.

One person, one account. You may hold one creator account. Don't share it, sell it or let someone else use it. You are responsible for everything done through your login, so keep your password private and tell us at collabs@cre8r.ai straight away if you think someone else has access.

Connecting Instagram or YouTube. When you connect a social account, you allow us to read the data that platform makes available through its official tools. This includes follower counts, audience demographics, reach, engagement and post performance. We use this data to show your profile to brands, match you with campaigns and report campaign results. We never post on your behalf. You can disconnect an account at any time from your settings or from the social platform. Our Privacy Policy explains how we handle this data.

Profiles we create from public data. Cre8r's discovery tool also shows brands public information about creators who have not signed up. If you join, your registered profile replaces that public profile, and you can correct it. If you are not a member and want your public profile removed, write to our Grievance Officer (section 13).

Offers. When a brand's brief fits your profile, we send you an offer by phone, email or the platform. Each offer comes with a Campaign Brief that sets out:

• The brand and product

• The deliverables (for example, one Reel and two Stories), the platform and the posting window

• What you receive: a cash fee, a product (barter), an affiliate commission, or a mix

• Any exclusivity period, usage rights, hashtags, mentions or links the brand needs

• How long the post must stay live

Accepting. You have 48 hours to accept or decline. Some offers have limited spots and are filled in the order creators accept. You can decline any offer without giving a reason, and declining does not count against you. Once you accept, the Campaign Brief and these terms form a binding agreement for that campaign.

Who you are working with. Cre8r manages the campaign on the brand's behalf. All briefs, drafts, messages and approvals go through Cre8r. Unless the Campaign Brief says otherwise, Cre8r pays you, not the brand directly.

Pricing. Cre8r sets the fee offered for each campaign based on your reach, engagement, content quality and the brand's budget. The fee shown in the offer is the amount you will receive before any taxes deducted under section 6. You are free to decline an offer if the fee doesn't work for you.

Cancellations.

• If the brand or Cre8r cancels after you have accepted, we will tell you as soon as possible. If you had already started work, we will pay you for the work done as agreed in the Campaign Brief. If a product was already shipped, you can keep it unless the brief says it must be returned.

• If you need to cancel, tell us as early as possible and at least 72 hours before the posting date. You must return any product received, or pay its value, unless we agree otherwise. Repeated late cancellations may lead to fewer offers or suspension.

Your voice, the brand's facts. You create the content in your own style. Product claims, prices, offers and any mandatory wording must match the Campaign Brief exactly. Don't add claims the brand hasn't approved, such as health benefits, results or comparisons with other brands.

Drafts and revisions. Upload your draft to the platform by the date in the brief. The brand may ask for up to two rounds of revisions that keep to the original brief. Requests that go beyond the brief, such as a new concept or extra deliverables, need your agreement and may carry an extra fee.

Posting. Post only the approved version, within the posting window, on the account named in the brief. Don't edit the caption, audio, tags or disclosure after posting. Share the live link on the platform within 24 hours of posting.

Keeping it live. Keep the post public for at least 30 days, or the period in the Campaign Brief if different. Don't archive, hide or delete it early, and don't bury it on purpose, for example by pinning other paid posts over it.

Corrections and take-downs. If a brand or Cre8r asks you to correct or remove a post because of a legal, regulatory or factual problem, please do it within 24 hours. If removal is not caused by your mistake, you will still be paid in full.

Performance data. After posting, you agree to share screenshots or platform insights (reach, views, saves, clicks) when asked, or keep your account connected so we can collect them automatically. Brands use these to measure results.

Every post you make through Cre8r is an advertisement, including barter posts where you only receive a product. Indian law and advertising rules require you to make that clear. This is not optional, and it protects you as much as the brand.

Label every sponsored post with one of the labels approved by the Advertising Standards Council of India (ASCI): #ad, #collab, #promo, #sponsored or #partnership. Under the Department of Consumer Affairs' endorsement guidelines for influencers, you can also use words like "advertisement" or "paid promotion".

Make it hard to miss.

• Put the label at the start of the caption, not hidden among other hashtags or after "more".

• For images and Stories, put the label on the image itself.

• For videos and Reels, say it out loud and show it on screen. For live streams, show it continuously.

• Use the platform's paid-partnership tag when the brief asks for it. It does not replace your own label.

• Use a language your audience understands.

Be honest. Only endorse a product you have actually used or tried. Your opinions must be your own. Don't make claims you can't back up.

Specialist categories. Some products have extra rules, including health, food supplements, financial products, crypto and real-money gaming. ASCI requires health and finance creators to hold relevant qualifications or registrations, and to show them, before giving advice. We will only offer you these campaigns if you meet the requirements, and the brief will list the mandatory disclaimers.

If a regulator, ASCI or a platform flags your post, tell us straight away and follow the correction they ask for.

When you get paid. For paid campaigns, we pay the agreed fee on the payment terms set out in your Campaign Brief, counted from the day your post goes live and we verify it against the brief. You can track every payment's status on the platform. If a payment is late, write to collabs@cre8r.ai and we will reply within 2 working days with a date.

How you get paid. We pay by bank transfer or UPI to an account in your own name. We can't pay third parties, including managers, unless you and they give us written instructions. Make sure your bank details are correct. We are not responsible for payments sent to details you gave us that turn out to be wrong.

What can reduce or stop a payment. We will only withhold or reduce a fee if:

• The post was not published, was published late without our agreement, or did not follow the approved draft or brief

• The post was removed or hidden before the minimum live period, through your action

• The disclosure label was missing or hidden

• We have clear evidence of fake followers, bought engagement or other fraud on the campaign

We will tell you the reason in writing, and you can respond before we make a final decision.

Barter campaigns. In a barter campaign, the product is your payment. You don't receive cash unless the brief also includes a fee or affiliate commission. The product's value counts as income for tax purposes.

Affiliate campaigns. Where a brief includes commission, you earn it on tracked sales through your link or code, after returns and cancellations, as set out in the brief. Commission is paid monthly in arrears.

PAN and TDS. You must give us your PAN before your first payment. We deduct tax at source (TDS) from fees at the rate the Income-tax Act, 2025 requires. Without a valid PAN, the law requires a higher deduction. We deposit TDS with the government and issue you a TDS certificate so you can claim the credit.

TDS on barter. If the products and other non-cash benefits you receive from the same giver in a financial year are worth more than ₹20,000, the giver must deduct 10% TDS on their value under section 393 of the Income-tax Act, 2025 (formerly section 194R of the 1961 Act). Because there is no cash to deduct from, we will tell you the amount before the product ships. You can pay it, have it adjusted from your next Cre8r payout, or decline the product.

GST. If you are registered for GST, add your GSTIN to your profile and raise a GST invoice for each paid campaign. We will pay the GST on top of your fee. If you are not registered, you confirm you are not required to be.

Your own taxes. You are responsible for reporting your income and paying any tax due on it.

You own what you create. Copyright in your photos, videos, captions and other content stays with you. Neither Cre8r nor the brand becomes the owner unless the Campaign Brief clearly says the content is being bought outright and you accept that offer.

What the brand can do with it. By accepting a campaign, you give the brand a non-exclusive licence to:

• Reshare, repost or link to your post on the brand's own social media accounts, website and app, with credit to you, for 12 months from posting

• Keep it visible where it was shared after that period ends, without new promotion

Ads and other uses need your agreement in the brief. The brand can use your content in paid ads (including partnership or "whitelisted" ads run from your handle), on e-commerce listings, in print, on TV or outdoors only if the Campaign Brief says so and states how long and where. Those rights usually carry a higher fee.

What Cre8r can do with it. You allow Cre8r to show your campaign posts, name and handle in campaign reports to the brand, and in our case studies, pitches and marketing, with credit to you. You can ask us to stop using a post in our own marketing at any time.

Your promises. You confirm that your content is original, or that you have permission for everything in it. This includes music, footage, fonts, artwork, and anyone who appears in it, especially children. Use only music the platform licenses for branded content, or music the brand provides.

Our name and logo. Cre8r's name, logo and platform belong to us. You can say you work with Cre8r. Don't use our logo or suggest you represent Cre8r without our written permission.

Campaign Briefs often include product launches, prices and plans that aren't public yet. Until the brand makes them public, keep them to yourself, and only share them with people who help you make the content and need to know. Don't post or talk about a campaign before the agreed date.

Your fee for a campaign is between you and Cre8r. Please don't share it with the brand or publicly. You can always discuss it with your manager, accountant or lawyer.

These duties don't apply to information that is already public through no fault of yours, or that you are required by law to disclose.

You can leave at any time by deleting your account in settings or emailing collabs@cre8r.ai. Please finish any campaign you have already accepted, or cancel it under section 3. We will pay everything you have earned for completed work.

We may suspend or close your account if you seriously or repeatedly break these terms, if we find fraud or fake engagement, if a regulator or platform requires it, or if your account stays inactive for more than 24 months. Except in cases of fraud, illegal activity or risk to others, we will first tell you why and give you 7 days to respond or fix the problem.

What happens after. We pay you for completed, compliant campaigns, unless the closure was for fraud on that campaign. The licences in section 7 for content already posted continue for their agreed period. Sections 6, 7, 10, 12 and 13 continue to apply after your account closes. We handle your data after closure as described in our Privacy Policy.

Independent creator. You work with Cre8r as an independent creator, not as an employee, agent or partner. Nothing in these terms creates an employment relationship.

The platform. We work hard to keep Cre8r running and accurate, but we provide it "as is". We don't promise it will always be available or error-free, and we don't guarantee you any number of campaigns or any level of earnings.

Brands' products. Brands are responsible for their products and the claims in their briefs. We check brands before they run campaigns, but we can't guarantee every product.

Your responsibility. You agree to cover Cre8r and the brand for losses, fines and reasonable legal costs that arise because you:

• Broke these terms or a Campaign Brief

• Posted content that infringes someone else's rights

• Failed to disclose a sponsored post as section 5 requires

• Made claims that were not in the approved brief

You are not responsible for claims the brand gave you to use, as long as you used them exactly as approved.

Talk to us first. Most problems are solved fastest by writing to collabs@cre8r.ai.

Grievance Officer. If you have a complaint about the platform, your content, your data or how you were treated, you can write to our Grievance Officer. We acknowledge complaints within 24 hours and aim to resolve them within 15 days.

Arbitration. If a dispute isn't resolved within 30 days, either of us may refer it to arbitration under the Arbitration and Conciliation Act, 1996. A sole arbitrator will be appointed by agreement between us or, if we can't agree, under that Act. The arbitration will be held in Gurugram, Haryana, in English, and may be held online. Each side bears its own costs unless the arbitrator decides otherwise.

Governing law. These terms are governed by the laws of India. Subject to the arbitration clause, the courts at Gurugram, Haryana have jurisdiction. Nothing here stops you from approaching a consumer forum or regulator where the law allows it.

We may update these terms as the platform or the law changes. For important changes, we will email you at least 15 days before they take effect and show a notice on the platform. Changes don't apply to campaigns you have already accepted. If you don't agree with a change, you can close your account before it takes effect. If you keep using Cre8r after that, the new terms apply.

If any part of these terms is found to be unenforceable, the rest still applies. If we don't enforce a term straight away, we haven't given up the right to enforce it later. You may not transfer these terms to anyone else. We may transfer them to a company that takes over the Cre8r business, and we will tell you if we do.