Terms & Conditions for Brands

These terms are the agreement between your company ("you", "the brand") and Grunmech Technologies Private Limited, which runs Cre8r.ai ("Cre8r", "we", "us"). They apply when you create a brand account, use the Cre8r platform, or book a campaign with us, either directly or as an agency acting for a brand.

The short version

There is no subscription. You pay per campaign, as quoted in your Order. You approve every creator and every piece of content before it goes live. You are responsible for your product and the claims you ask creators to make. We run the campaign on the platform or with our team, and report results honestly. Results can't be guaranteed, but timelines and deliverables can, and these terms say what happens if we miss them.

How the documents fit together. Each campaign is confirmed in an Order: a quote, proposal, insertion order or in-platform booking that sets out the scope, creators, deliverables, fees and timeline. The Order, these terms and our Privacy Policy form the full agreement. If an Order says something different from these terms, the Order wins for that campaign. If you have a separately signed master agreement with us, it takes priority over these terms.

Section 1

Your Account

Business use only. Brand accounts are for companies, brands and agencies, not personal use. The person who creates the account confirms they have authority to bind the company to these terms.
Agencies. If you book on behalf of a client brand, you confirm you have the client's authority. You are responsible for paying us and for your client's compliance with these terms, unless the Order names the client as the paying party.
Accurate details. Keep your company name, GSTIN, billing address and contacts correct. Invoices are issued on these details.
Users and logins. Each team member uses their own login. Keep logins private. You are responsible for activity on your account and must tell us straight away at campaign@cre8r.ai if you suspect misuse.
Our right to refuse. We may decline an account or campaign that conflicts with these terms, the law, or our content standards (section 6).

Section 2

Our Services

Cre8r offers two ways to work. An Order can use one or both.

	Self-serve platform	Managed campaigns
Who runs it	Your team	Cre8r's campaign team, with your approvals
What's included	Creator discovery and filters, AI matchmaking, briefs, messaging, two-round content approvals, Shiprocket shipping, affiliate and ROI tracking, lead-generation tools	Everything in self-serve, plus planning, creator shortlisting and negotiation, coordination, quality checks and reporting
How you pay	Per campaign: platform fee per creator for barter, creator fees for paid work	Per campaign, as quoted in the Order

Creators of every size. We work with nano, micro, macro and celebrity creators. Celebrity bookings may need a separate contract with the talent's management, which the Order will state.

Discovery data. Creator search covers public profiles as well as creators who have joined Cre8r. Audience and performance data for public profiles are estimates based on public information. Data for registered creators comes from their connected accounts. Treat both as guidance for selection, not guarantees.

Changes to the platform. We improve the platform regularly and may change or remove features. We won't remove a feature you are using in a live campaign until that campaign ends.

Section 3

How Campaigns Run

1.
Brief. You give us a brief: product, goal, target audience, creator requirements, deliverables, key messages, mandatory claims and disclaimers, do's and don'ts, timelines and any usage rights you need. The brief must be accurate and complete. Changes after creators have accepted may affect cost and timeline.
2.
Creator selection. We, or your team on the platform, shortlist creators. You approve every creator before an offer goes out. Creators decide whether to accept, so we can't guarantee any specific creator will take part.
3.
Timeline. Campaigns usually go live within 2–4 weeks of a confirmed Order and brief, depending on creator selection, shipping and approvals. The Order sets the agreed dates.
4.
Content approval. Creators submit drafts on the platform. You approve or request changes within 3 working days of each submission. Each piece includes two rounds of revisions within the original brief. If you don't respond in time, the posting date may move. If you still haven't responded after a reminder and 2 further working days, the draft is treated as approved.
5.
Respect the creator's voice. Ask for changes that fix facts, brand safety or legal issues, or that bring the content back to the brief. Creators know their audience, and heavy rewrites usually reduce performance.
6.
Going live. Creators post the approved content in the agreed window and keep it live for at least 30 days, or as stated in the Order.
7.
Replacing a creator. If a creator drops out, misses a deadline or doesn't deliver to brief, we will offer you a replacement creator of similar reach and fee or a credit or refund for that creator's share, at your choice.

All communication with creators about a Cre8r campaign happens on the platform or through our team, so there is one record of what was agreed.

Section 4

Fees, Invoices and Taxes

What you pay. Fees are set out in each Order. Unless the Order says otherwise:

Barter campaigns: a fixed platform fee per creator. You also supply the products.
Paid campaigns: an all-in fee per creator that includes the creator's fee and Cre8r's margin.
Managed services, paid media, travel or production: as quoted in the Order.
Shipping: charged at cost plus a convenience fee set out in the Order.

No subscription

You are not charged between campaigns.

Invoices and payment

We invoice when the Order is confirmed. Payment terms, including any advance, credit period and due date, are set out in the Order. If the Order is silent, fees are payable in advance, before creators start content, and creator offers go out only after payment is received.

Taxes

Fees exclude GST, which we add to each invoice at the applicable rate. If you deduct TDS from our invoices, deduct only at the rate the Income-tax Act, 2025 requires, deposit it on time, and send us the TDS certificate within the statutory period. Until we receive the certificate, the deducted amount counts as unpaid.

Barter and TDS

When your products go to creators as barter, you are the giver of a benefit under section 393 of the Income-tax Act, 2025 (formerly section 194R of the 1961 Act). If the products you give one creator in a financial year exceed ₹20,000 in value, you must deduct 10% TDS. We will give you each creator's product value and, only where your TDS filing needs it, their PAN. We will also help collect the TDS amount from the creator.

Late payment

If an invoice is overdue, we may pause the campaign after giving you 7 days' written notice, and charge late-payment interest if the Order provides for it.

Disputing an invoice

Tell us in writing within 10 working days of receiving an invoice, with the reason. Pay the undisputed part on time. We will work with you in good faith to resolve the rest within 15 days.

Section 5

Products and Shipping

Supply. Send the agreed products to our warehouse or ship them through the platform by the date in the Order. Late products move the campaign timeline.
Product quality and safety. Products must be genuine, safe, legally sold in India, within their expiry date, and correctly labelled under the Legal Metrology (Packaged Commodities) Rules, FSSAI rules and any other law that applies.
Shipping. We ship through Shiprocket and its courier partners, and you can track each parcel on the platform. You pay shipping cost plus the convenience fee in section 4.
Loss and damage. If a parcel is lost or damaged in transit, we will help you claim from the courier and arrange a reshipment. The cost of replacement products is yours, unless the loss was caused by our fault.
Returns. Products are not returned unless the Order says they must be (for example, loan samples). Return shipping is charged at cost.
Creator data. We share creators' delivery addresses only through the shipping system, for that shipment. You may not use them for any other purpose (section 8).

Section 6

Advertising Compliance

You are the advertiser. Under the Consumer Protection Act, 2019, the CCPA Guidelines for Prevention of Misleading Advertisements, 2022 and the ASCI Code, you are responsible for what your campaign says about your product.

Your claims. Every claim in your brief, including quality, efficacy, results, price, "best", "No. 1", "natural", "clinically proven" and comparisons, must be true and backed by evidence you can produce on request. Don't ask creators to make claims you haven't substantiated, to speak about results they haven't experienced, or to criticise competitors.

Disclosure. Every campaign post will carry a disclosure label approved by ASCI (#ad, #collab, #promo, #sponsored or #partnership), as the Department of Consumer Affairs' endorsement guidelines require. Don't ask a creator to hide, remove or blur a disclosure. We will not run campaigns without one.

Regulated categories. Tell us in your brief if your product falls into any of these, and follow the rules for it:

Financial products and investments: SEBI rules restrict regulated entities from working with unregistered creators who give advice or make performance claims. Banking, lending and insurance campaigns must follow RBI and IRDAI advertising rules.
Health, food supplements, cosmetics and medical devices: claims must comply with the Drugs and Magic Remedies (Objectionable Advertisements) Act, FSSAI rules and the ASCI health guidelines. Health advice requires a qualified creator.
Alcohol, tobacco and surrogate brands: direct and surrogate advertising is restricted. We will decline these campaigns.
Online money games and betting: advertising is prohibited under the Promotion and Regulation of Online Gaming Act, 2025. We will not run these campaigns.
Products for children: content must not exploit children or encourage unsafe behaviour.

Content we won't run. Campaigns that are illegal, misleading, hateful, sexually explicit, harmful to children, or that infringe others' rights. We may pause a campaign or remove content that we reasonably believe breaks the law or these terms, and will tell you why.

If something goes wrong. If a regulator, ASCI, a platform or a consumer complains about a campaign, we will tell you within 2 working days. You must cooperate, provide substantiation and approve corrections or take-downs quickly.

Section 7

Content Rights

Creators own their content. Copyright stays with the creator unless the Order says the content is being bought outright and the creator has agreed.

What you get as standard. For each campaign post, you get a non-exclusive licence to:

Reshare, repost or link to it on your brand's own social media accounts, website and app, with credit to the creator, for 12 months from posting
Leave it where it was shared after that period ends, without fresh promotion

What costs extra. Paid ads (including partnership or whitelisted ads run through the creator's handle), e-commerce listings, print, TV, outdoor, longer periods, or exclusive or perpetual rights must be listed in the Order, with their period and fee. Using content beyond the licence you paid for infringes the creator's copyright, and we may invoice the standard rate for the extra use.

Your materials. You give Cre8r and the creators a licence to use your logos, product images and brand assets as needed for the campaign. You confirm you have the rights to them.

Case studies. We may name you as a client and show campaign posts and results in our case studies, pitches and marketing, unless you tell us in writing that you don't want this.

Cre8r's platform. The platform, software, data and reports' format belong to Cre8r. You can use reports and exports for your internal business purposes.

Section 8

Data

Creator data. Through Cre8r you see creators' profiles, audience statistics, contact details, and for shipping, their addresses. You may use this data only to plan, run and measure campaigns with Cre8r. You may not:

Copy, export or store it outside the platform, except reports we provide
Contact creators outside Cre8r about a campaign, or for any purpose they haven't agreed to (section 9)
Add creators to your mailing or marketing lists
Sell or share it with anyone else

Each party's responsibility. For creator data you receive through Cre8r, you are a Data Fiduciary under the DPDP Act and must protect it, use it only as allowed here, and delete it when the campaign ends or on our request. Tell us within 24 hours if you become aware of a breach involving it.

Your data. We handle the personal data of your team and your campaign data as set out in our Privacy Policy. We may use anonymised, aggregated campaign data, which identifies neither you nor any creator, to improve our matching and benchmarks.

Accounts and tracking. If you connect a store, analytics or affiliate tool for ROI tracking, you authorise us to read the order and conversion data needed to attribute sales to creators.

Section 9

Non-Circumvention and Confidentiality

Working through Cre8r. For 12 months after a creator is introduced to you through Cre8r, you agree not to book that creator directly, or through another agency or platform, without going through Cre8r. This doesn't apply to creators who were already working with you before the introduction, if you can show it. If you break this, you will pay Cre8r a fee equal to 25% of what you paid the creator directly.

Confidentiality. Each of us will keep the other's non-public information confidential and use it only for the campaign. This includes briefs, launch plans, pricing, creator fees, rate cards and reports. These duties continue for 2 years after the last campaign. They don't apply to information that is already public, was already known, or must be disclosed by law.

Section 10

Results and Reporting

What we commit to. We will deliver the posts, creators and timelines in your Order, and report performance accurately from platform data and tracking links.

What no one can guarantee. We can't guarantee specific views, reach, engagement, followers, clicks, sales or ROI, because they depend on platforms' algorithms, audiences and your product. Projections and benchmarks we share are estimates.

How results are measured. Reports use data from Instagram and YouTube, creators' connected accounts and insights screenshots, and tracked links or promo codes. Sales attribution depends on your tracking being set up correctly. Platform data can change or be delayed, and we are not responsible for errors in data supplied by the platforms.

Section 11

Cancellations and Ending the Agreement

If you cancel a campaign:

When You Cancel	What You Pay
Before creator offers go out	Nothing; full refund of fees paid, less any third-party costs already incurred
After creators accept, before content is shot	50% of the fees for those creators, plus shipping already incurred
After content is shot or submitted	100% of the fees for those creators

Cancellation requests must be in writing to campaign@cre8r.ai. Products already shipped are not returned unless the Order says so.

If we can't deliver. If we fail to deliver posts in your Order and can't replace the creator (section 3), we will refund or credit the fees for the undelivered posts, at your choice.

Closing your account. You can close your account at any time once all invoices are paid. Live campaigns continue until they end, unless cancelled as above.

Suspension by us. We may pause a campaign or suspend your account if invoices are overdue (section 4), if a campaign breaks the law or section 6, or if you misuse creator data. Except where urgent action is needed, we will give you notice and 7 days to fix the problem first.

After termination. Sections 4 (unpaid fees), 7, 8, 9, 12 and 13 continue to apply.

Section 12

Liability, Indemnity and Disclaimers

Creators are independent. Creators are independent professionals, not Cre8r employees. We vet them and manage campaigns, but we can't control everything a creator posts on their own channels outside the approved campaign content.

The platform. We provide the platform "as is" and work to keep it available and accurate, but don't promise it will be uninterrupted or error-free.

Your indemnity. You will cover Cre8r and the creators for losses, fines, penalties and reasonable legal costs arising from:

Your product, including defects, safety issues and labelling
Claims, statements or materials in your brief, and content you approved
Your breach of advertising, consumer protection or sector rules (section 6)
Your misuse of creator data (section 8)
Your use of content beyond the licence in section 7

Our indemnity. We will cover you for losses and reasonable legal costs from claims that the Cre8r platform itself infringes someone else's intellectual property, or that we breached data protection law in handling your data.

Limit on liability

Neither of us is liable for indirect or consequential losses, such as lost profits or lost business. Each side's total liability for all claims about an Order is limited to the fees paid or payable under that Order. These limits don't apply to unpaid fees, your indemnity for your product and claims, breach of confidentiality or data obligations, or fraud.

Section 13

Disputes, Grievances and Contact

Talk to us first. Write to your campaign manager or campaign@cre8r.ai. Senior people from both sides will try to resolve any dispute within 30 days.

Grievance Officer. Complaints about the platform or how your data is handled can also go to our Grievance Officer, who will acknowledge them within 24 hours and aim to resolve them within 15 days.

Name: Gaurav Sharma

Email: gs@cre8r.ai

Address: Grunmech Technologies Private Limited, AltF Coworking, Orchid Business Park, Badshahpur Sohna Road, Islampur Village, Sector 38, Gurugram, Haryana 122018

Arbitration. Disputes not resolved within 30 days will be settled by arbitration under the Arbitration and Conciliation Act, 1996, before a sole arbitrator appointed jointly by both parties or, failing agreement, under that Act. The seat will be Gurugram, Haryana, the language English, and hearings may be held online.

Governing law. These terms are governed by Indian law. Subject to arbitration, the courts at Gurugram, Haryana have exclusive jurisdiction. Either party may seek urgent interim relief from a court.

Section 14

General

Changes to these terms. We may update these terms. We will email account admins at least 30 days before important changes take effect. Changes don't apply to Orders already confirmed.
Notices. Formal notices must be sent by email to the addresses in the Order, with a copy to gs@cre8r.ai for notices to us.
Force majeure. Neither side is liable for delays caused by events beyond its reasonable control, such as platform outages, natural disasters or government action. Fees for work not delivered because of such an event will be credited.
Assignment. Neither side may transfer this agreement without the other's consent, except to a company that takes over its business.
Relationship. We are independent contractors. These terms don't create a partnership, joint venture or agency.
Severability and waiver. If part of these terms is unenforceable, the rest still applies. Not enforcing a right straight away doesn't waive it.